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Copywriting Examples: The Six Principles of Persuasion

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We’ve decided to do an example advertisement for each of Dr. Robert Cialdini’s Six Principles of Persuasion. Dr. Cialdini has a long, distinguished career of studying how to trick people into doing things. Err, we mean:A long, distinguished career studying how to influence human decisions. His Six Principles of Persuasion are: Reciprocity; Scarcity; Authority; Consistency; Liking; and […]

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Looking for my baby

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How does a boy know when he’s found his girl? How does a man know when he’s found his woman? How do I know when I’ve found my baby? You think it’s this one but she never comes round. You think maybe it could be that one, but the speakers slide past each other until […]

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Logotherapy & Something Deeperism

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Victor E. Frankl’s Man’s Search for Meaning was originally published in 1946 in Austria as Ein Psycholog Erlebt das Konzentrationslager (A Psychiatrist Experiences The Concentration Camp). I found the 1984 revision for a dollar some years ago. The book is broken into two sections: “Experiences in a Concentration Camp” and “Logotherapy in a Nutshell”. Victor […]

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Ethics-School Drop-Outs

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[Business Ethics | Lovebook] What is this bullshit, Kenneth R. Goodpaster? What are we even supposed to do with this book? Is there like another accompanying text with some philosophical arguments and clarifications of metaphysical (ie: actually-real and thus actually-actionable) starting points? Because your Business Ethics textbook seems to be nothing more than a bunch […]

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Definition of an Ethical Business

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[Business Ethics | Lovebook] What is an Ethical Business Model? Is an ethical business one that practices 1) corporate responsibility (includes standards for ethical behavior and social responsibility in the decision-making practice) or2) conscious capitalism (adds an extra emphasis on social responsibility—going so far as to make pursuing the social good one of the business’s […]

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Pure Love & Win-Win

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[Love Notes / Business Ethics / Lovebook] Preliminary Concerns What is Pure Love? What is Win-Win? What is the relationship between them? And is this link between the spiritual Reality & a practical principle and approach sufficient to save our individual and collective bodies/hearts/minds/souls? How can I live a life that is both decent and […]

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Romantic Love is Greedy?

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[Love Notes / Lovebook] Here we are, talking to God, asking the Creator, Sustainer & Lover all those questions that you mean to ask God, but you were too embarrassed, too busy, too cynical, or too whathaveyou to ask. God, thank you for joining us here today. NO TROUBLE. I LOVE VISITING WITH MORTALS. Thanks! […]

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A fear of alcohol

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You wake up.Yogurt, granola, and fruit for breakfast?A cheesy omelet with sweet potatoes and collards for lunch.Tea with breakfast and enough fruit would neutralize the evils within dairy fat and lift the whole up into a reasonably healthy decision.And then of course wine with lunch to bind with the cheese and make a healthy slush […]

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Disclaimer

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[Love Notes / Lovebook] This wisdom wide and brightthat we would seek — a Lightclear shining through dark forest here —where we in slippers pour our cheer —our morning tea, our evening beer. Becausewe can and habit rows & shoves us upon sandy river bank (!we loves our cup!). This wisdom clear and kindwhich us […]

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Two Notes

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1.At some point the jig is up.At some point you are ready to say,I’m just a person; I need physical, emotional, and mental love.I’m just a person; I need you near and I know it.Please sit next to me and tell me about your day.All my ideas and ambitions have their place and are fine […]